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Alex Steinweiss

Alex Steinweiss

Reagan Kevin, Heller Steven

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Opis produktu
The inventor of album art
“I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music.” —Alex Steinweiss

Alex Steinweiss (1917–2011) invented the album cover as we know it. In 1940, as Columbia Records’ young new art director, he pitched an idea: why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 percent.

Over the next three decades, Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. His daring designs, gathered here in all their bright combinations of bold typography with modern, elegant illustration, revolutionized the way music was sold.

The book includes Steinweiss’s personal recollections and ephemera from an epic career, as well as insightful essays by three-time Grammy Award–winning art director/designer Kevin Reagan and graphic design historian Steven Heller.

Podtytuł
The Inventor of the Modern Album Cover
Autorzy
Reagan Kevin, Heller Steven
Język
angielski
Wydawnictwo
Taschen
ISBN
9783836557764
Rok wydania
2022
Liczba stron
552
Oprawa
Twarda z obwolutą
Format
14.5x20.0cm
Ciężar
1.32 kg
Typ publikacji
Książka
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